Skip to main content

Sponsored Content

A Historical View of Food Publicity

May 12, 2016 03:35AM ● Published by Family Features

If you’ve ever wondered how national food brands are promoted, now’s your chance to dive into the history of some exciting public relations campaigns. “Adventures in PR,” a new book from PR pioneer Leo Pearlstein, offers an insightful and informative perspective on the history of food publicity. In his book, Pearlstein recounts a number of interesting adventures – both good and bad – with classic movie and television celebrities over the past 60 years, and shows readers how to apply these experiences to their own business activities. 

When Pearlstein founded Lee & Associates, Inc. Marketing in 1950, he had no idea he would one day be referred to as a "Legend of Food PR.” Over the years, Pearlstein, who personally supervises all phases of the agency's operations and members of his firm, has won numerous awards for outstanding accomplishments in food-industry public relations, marketing and merchandising from many organizations.

Pharmaceutical manufacturers, food conglomerates and major corporations have called on Pearlstein's expertise in corporate communications. He pioneered California agricultural commodity and generic promotions, and created and supervised successful programs for more than 40 different food advisory boards, trade associations and co-ops, as well as state and federally funded marketing groups. And, because of his great knowledge of food, Pearlstein was invited to participate in the first President's Council on Nutrition at the White House.

Pearlstein's candid tell-all offers tips, tales of both successes and mishaps, and insights gained from publicizing a large variety of clients. “Adventures in PR also contains many historic photos and behind-the-scenes stories with stars such as Jayne Mansfield, Abbott and Costello, Steve Allen and others. Anyone interested in the PR industry – or foodies wanting to know how national brands are promoted – will find this book an enjoyable read.

“My stories are about adventures that happened as a result of opportunities” Pearlstein said. “There were two types of opportunities. If something happened in the press, we would see if we could react with positive information that would be complimentary to our client. There were also opportunities that we could create by working with someone else and including their product information with our messages. We call them ‘tie-ins.’ We would share costs for media and production, or we would include their product in our recipes and they would include our product in theirs. We would both benefit with increased exposure without additional costs.”

For more information about “Adventures in PR,” visit adventuresinpr.com.

Sponsored by Family Features

Family Features Family Features Lifestyle
  • 3D Printing 101

    01/23/2018
    04:30PM — 05:30PM

    Have a child or teenager interested in learning the basics of creating and printing on a 3D print...


  • Citizenship Classes

    01/24/2018
    05:00PM — 07:30PM

    NINE WEEK COURSE Beginning Wednesday, January 17th MONDAY AND WEDNESDAY EVENINGS 5:00-7:30 P.M....


  • Heart Notes with Ashana Sophia

    01/24/2018
    06:00PM — 08:00PM

    From the atoms that make up your body to the spiraling Milky Way galaxy, everything is an express...


  • Cinema on the Bayou

    01/24/2018
    06:30PM

    The 13th Cinema on the Bayou Film Festival has selected nearly 180 films, including World, U.S. a...


  • Free-Throw Thursdays

    01/25/2018
    04:00PM — 05:00PM

    Every Thursday of the months of January and February join friends and fellow basketball lovers fo...


  • Tutor Training Workshop

    01/25/2018
    05:00PM — 07:30PM

    TUTOR TRAINING WORKSHOP Thursday, January 25 and Thursday, February 1 5:00-7:30 p.m. Tu...


It looks like we don't have any events for this date. You can always add an event.

  • Blowout Book Sale

    01/27/2018
    10:00AM — 05:00PM

    Come to the Hilliard Store for a blowout book sale! Select titles will up to 50% off. Members can...


It looks like we don't have any events for this date. You can always add an event.

  • Citizenship Classes

    01/29/2018
    05:00PM — 07:30PM

    NINE WEEK COURSE Beginning Wednesday, January 17th MONDAY AND WEDNESDAY EVENINGS 5:00-7:30 P.M....


  • 3D Printing 101

    01/23/2018
    04:30PM — 05:30PM

    Have a child or teenager interested in learning the basics of creating and printing on a 3D print...


  • Citizenship Classes

    01/24/2018
    05:00PM — 07:30PM

    NINE WEEK COURSE Beginning Wednesday, January 17th MONDAY AND WEDNESDAY EVENINGS 5:00-7:30 P.M....


  • Heart Notes with Ashana Sophia

    01/24/2018
    06:00PM — 08:00PM

    From the atoms that make up your body to the spiraling Milky Way galaxy, everything is an express...


  • Cinema on the Bayou

    01/24/2018
    06:30PM

    The 13th Cinema on the Bayou Film Festival has selected nearly 180 films, including World, U.S. a...


  • Free-Throw Thursdays

    01/25/2018
    04:00PM — 05:00PM

    Every Thursday of the months of January and February join friends and fellow basketball lovers fo...


  • Tutor Training Workshop

    01/25/2018
    05:00PM — 07:30PM

    TUTOR TRAINING WORKSHOP Thursday, January 25 and Thursday, February 1 5:00-7:30 p.m. Tu...


  • Blowout Book Sale

    01/27/2018
    10:00AM — 05:00PM

    Come to the Hilliard Store for a blowout book sale! Select titles will up to 50% off. Members can...


  • Citizenship Classes

    01/29/2018
    05:00PM — 07:30PM

    NINE WEEK COURSE Beginning Wednesday, January 17th MONDAY AND WEDNESDAY EVENINGS 5:00-7:30 P.M....


  • Citizenship Classes

    01/31/2018
    05:00PM — 07:30PM

    NINE WEEK COURSE Beginning Wednesday, January 17th MONDAY AND WEDNESDAY EVENINGS 5:00-7:30 P.M....


  • Flex your creative writing muscles at a literature workshop organized by the Acadiana Writing Pro...


  • Free-Throw Thursdays

    02/01/2018
    04:00PM — 05:00PM

    Every Thursday of the months of January and February join friends and fellow basketball lovers fo...


  • Tutor Training Workshop

    02/01/2018
    05:00PM — 07:30PM

    TUTOR TRAINING WORKSHOP Thursday, January 25 and Thursday, February 1 5:00-7:30 p.m. Tu...


  • During February's workshop, the legendary Jackie Miller of Iota, Louisiana, will be leading a tra...


  • Courir de Mardi Gras

    02/04/2018
    10:00AM — 04:00PM

    Join us at Vermilionville on Sunday, February 4th, from 10:00 a.m. to 4:00 p.m, as we bring a tra...


  • Citizenship Classes

    02/05/2018
    05:00PM — 07:30PM

    NINE WEEK COURSE Beginning Wednesday, January 17th MONDAY AND WEDNESDAY EVENINGS 5:00-7:30 P.M....


  • Trivia Time

    02/05/2018
    06:00PM — 07:00PM

    Think you know your trivia? Have you watched way too many Rom-Coms and think you can beat out oth...


  • Toddler Time

    02/07/2018
    10:00AM — 11:00AM

    Parents and their children will enjoy story time, songs with finger play, participate in a hands-...


  • Citizenship Classes

    02/07/2018
    05:00PM — 07:30PM

    NINE WEEK COURSE Beginning Wednesday, January 17th MONDAY AND WEDNESDAY EVENINGS 5:00-7:30 P.M....


  • Join the theatre department as select students perform pieces of poetry, monologues, and short sc...


  • Lafayette Reads Together Film Screening

    02/07/2018
    06:00PM — 07:45PM

    As a part of the Lafayette Read Together event, two films will be screened in February for those ...


  • Free-Throw Thursdays

    02/08/2018
    04:00PM — 05:00PM

    Every Thursday of the months of January and February join friends and fellow basketball lovers fo...


  • Dentistry from the Heart

    02/09/2018
    07:00AM — 01:00PM

    Quest Pediatric Dentistry is hosting its annual Free Pediatric Dentistry day. We are offering a f...


  • 3D Printing 101

    02/09/2018
    01:30PM — 02:30PM

    Have a child or teenager interested in learning the basics of creating and printing on a 3D print...


  • Yoga in the Galleries

    02/10/2018
    11:00AM

    Join us on the second Saturday every month for yoga at the Hilliard Museum led by an RYT-200 cert...


  • Citizenship Classes

    02/12/2018
    05:00PM — 07:30PM

    NINE WEEK COURSE Beginning Wednesday, January 17th MONDAY AND WEDNESDAY EVENINGS 5:00-7:30 P.M....


 

 

January 2018 - 10th Anniversary Issue